Israel's Leading Institution for Arts Education

The Challenge: Bezalel used to be two craft departments in one old building. Now, thousands of students graduate each year and go on to win international awards, invent groundbreaking tech, and become global activists, all through the power of art and design. But the breakneck speed of change led to incomplete marketing materials in varying styles and formats, instead of the consistent, high-level marketing copy befitting an organization on the international stage. The Project: Over eight months, we spoke face-to-face with more than 30 stakeholders, including all of Bezalel’s administrative and academic leadership. We then sorted through the interviews to build more than 200 pages of mix-and-match marketing texts. Now Bezalel’s marketing staff and academic departments can use these building blocks to quickly and easily slap together whatever marketing materials they need, while still being sure that they’re coming off as impressive as they deserve.

Improving Women's Experience at Israel's Ritual Baths

The Challenge: To accomplish its mission, the Eden Center works with several different

populations, who don’t always share the same values. The organization needed a place where different audiences could easily find what they needed on a website overflowing with useful information.

The Project: We worked with Eden’s founder to sift through, categorize, and condense the existing content. Then we reworked some of the foundational texts to fit on a site that is informative, user-friendly, and welcoming to all of its viewers.

An International Leader in Digital Security and Software Distribution

The Challenge: Gemalto’s ambitious content marketing strategy demanded high-level content that could provide new, useful information for software licensing and security experts and novices alike.

The Project: Over a year, our writing team did a deep-dive into the world of data protection, software pricing models, and the IoT. We found topics, researched trends, and got to know the field inside and out to write blog posts that would pique the interest of industry professionals.

“Chava is a pleasure to work with; she’s able to understand complex products and provide solid deliverables. Her writing is excellent and I am confident that I will continue to ask for her help in the future.”

- Rachel Present-Schreter, Director of Content Marketing, Thales Group

The Challenge: For many immigrants, a new country means a new career. Nefesh b’Nefesh’s Northern Israel satellite office provides professional development for local immigrants, both employees and business owners. The Nefesh b’Nefesh team wants to make sure these new Israelis have all the tools they need to conquer the market, including a basic understanding of digital marketing.

The Project: As part of a course in digital marketing, we gave a three-hour workshop on content marketing and writing. The varied group of small business owners learned marketing theory, did hands-on exercises, and collected shortcuts for making the most of their time. Despite the class running long past bedtime, the participants stayed excited throughout and left with practical tools to help grow their audiences.

“Our group of business owners left Chava's workshop with really practical tools and the confidence to apply them. Just as important, they stayed engaged and interested for the entire 3-hour class even though it was late in the evening.” - Tzippy Oppenheimer, Director of Nefesh b’Nefesh Go North

User-Friendly Video Marketing Tools

The Challenge: Among Promo.com’s tools are a huge range of video templates to match the specifications for every format in every social media network. They are similar, but each one required its own unique landing page.

The Project: Using keywords provided by Promo’s SEO department, we wrote 14 different landing pages, each about 1,000 words long. We changed the key details in each one but kept the format. Each one had similar messaging but we made sure that not a single line of text was duplicated so that every landing page was an SEO powerhouse.

Israel's University of Science and Technology

The Challenge: The Technion’s PR department writes its own press releases, but works primarily in Hebrew. But simply translating those texts into English doesn’t get across the levels of innovation and achievement happening in the Technion’s labs and classrooms.

The Project: We translated 20 press releases for the Technion as well as all of the information plaques for the new visitors' center opened in the summer of 2018. We combined copywriting and translation skills to give the texts a marketing edge but also learned all about topics ranging from quantum teleportation to cell group dynamics in embryonic development.