Question 1

Bezalel Academy of Arts and Design - Mix-and-Match Marketing Texts

Accepted Answer

https://static.wixstatic.com/media/undefined
Israel's Leading Institution for Arts Education
The Challenge: Bezalel used to be two craft departments in one old building. Now, thousands of students graduate each year and go on to win international awards, invent groundbreaking tech, and become global activists, all through the power of art and design. But the breakneck speed of change led to incomplete marketing materials in varying styles and formats, instead of the consistent, high-level marketing copy befitting an organization on the international stage.

The Project: Over eight months, we spoke face-to-face with more than 30 stakeholders, including all of Bezalel’s administrative and academic leadership. We then sorted through the interviews to build more than 200 pages of mix-and-match marketing texts. Now Bezalel’s marketing staff and academic departments can use these building blocks to quickly and easily slap together whatever marketing materials they need, while still being sure that they’re coming off as impressive as they deserve.

Question 2

The Eden Center – Website Content Overhaul

Accepted Answer